Lead Generation & Digital Marketing Manager
- Develops, plans, and executes digital marketing strategies and activities, including SEM, social media, search and display advertising campaigns.
- Develops budgets for both the Digital Marketing and Offline Activities.
- Establish positioning, build brand awareness, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Oversees the spending and budgeting process, including monthly forecasting and reporting on spend and ROIs.
- Generates monthly reports on the marketing campaign’s performance.
- Extracts lead generation data and files it accordingly.
- Optimizes website and social media channels for SEO as well as usability.
- Manages art and copywriting activities.
- Responds to all messages and comments on social media platforms in a timely manner.
- Support with marketing content - newsletter, visuals, calendar and captions shared on all the channels.
- Align with the digital marketing and social media team in Jordan to make sure that implementation is done according to the developed digital strategy.
- 5+ years of related digital marketing experience.
- Solid understanding of paid media landscape.
- Capacity to manage multiple projects simultaneously.
- Google Analytics, Google AdWords and SEO certified.